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Monetizing a blog by covering it in badly chosen adverts is one of the biggest mistakes that a blogger can make. How many times have you seen a blog plastered with adverts and just clicked the back button? Badly chosen and over saturated advertising doesn’t make people click the ads, it makes people run away never to return, often without even having read your content. And if they don’t see your content they have no reason to return or to bookmark you.

Advertising works best when it is appropriate, used in moderation with proper placement and as a compliment to your content.

People are increasingly resistant to advertising, they just don’t like it, because traditionally it is irrelevant and something that gets in the way of what they want to do. For example, commercial breaks on Television are such a pain that people are happy to pay for a device like Teevo to be rid of them. Never underestimate a persons ability to block out your ads if they don’t like them, they will always find a way, even if it means never visiting your blog again. After all, people have more than enough blogs to choose from. Your blog would have to be pretty special to be able to annoy your readers and still keep them.

So, how does a blogger make sure that their ads are clicked?

1. Advertise products and services that you have positive experience of. This will make your recommendations genuinely credible.
2. Make sure what you advertise is complimentary to your content.
3. Place the ads somewhere that doesn’t annoy the reader. Always make it easy and enjoyable for people to read your blog without obstruction.

If you get the right ads and put them in the right place your readers will be happy to see them (yes, I did say happy to see them) and be much more likely to click them. Only inappropriate advertising is disliked. Appropriate and well considered advertising will enhance your blog and provide your readers with a more useful and rewarding experience. And, if you get the balance just right, you will make money.